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Evidence Guide: MSTGN4018 - Analyse TCF merchandising and marketing principles

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

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MSTGN4018 - Analyse TCF merchandising and marketing principles

What evidence can you provide to prove your understanding of each of the following citeria?

Investigate TCF market conditions

  1. Use appropriate research methods to survey domestic and international conditions affecting the TCF market and identify effects of these conditions on the TCF industry
  2. Assess significance of TCF product range on the global market
  3. Identify key components of the TCF supply chain and analyse influences on supply chain conditions
  4. Examine features of mainstream and niche markets within the TCF market
  5. Investigate role of merchandising in the TCF marketplace
Use appropriate research methods to survey domestic and international conditions affecting the TCF market and identify effects of these conditions on the TCF industry

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assess significance of TCF product range on the global market

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify key components of the TCF supply chain and analyse influences on supply chain conditions

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Examine features of mainstream and niche markets within the TCF market

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Investigate role of merchandising in the TCF marketplace

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Determine characteristics of the TCF market

  1. Access and investigate current information on the TCF market to determine trends influencing TCF production and supply
  2. Investigate TCF market segmentation, targeting and price positioning for TCF product range
  3. Identify key characteristics of TCF market segments and examine implications for marketing activity
  4. Analyse consumer behaviour for TCF product range
Access and investigate current information on the TCF market to determine trends influencing TCF production and supply

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Investigate TCF market segmentation, targeting and price positioning for TCF product range

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify key characteristics of TCF market segments and examine implications for marketing activity

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Analyse consumer behaviour for TCF product range

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assess features of a TCF product to determine effective marketing

  1. Identify technical specifications of a TCF product and determine implications for market positioning
  2. Explore role of creativity in the marketing of the product
  3. Identify networks applying to the marketing and merchandising of the product
  4. Identify strengths, weaknesses, opportunities and threats for the product and assess implications for marketing
  5. Document and record outcomes of marketing investigation
Identify technical specifications of a TCF product and determine implications for market positioning

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Explore role of creativity in the marketing of the product

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify networks applying to the marketing and merchandising of the product

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify strengths, weaknesses, opportunities and threats for the product and assess implications for marketing

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Document and record outcomes of marketing investigation

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Required Skills and Knowledge